Yopp,Jam J. <br/><br/>
Reaching audiences: a guide to media writing 

 - 5th ed. 
 - Boston:  Pearson publication Ltd,  2010. 
 - ix,369p.:  ill.;  23cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-0-250-69326-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Audience<br/>Media writing<br/>New York
<br/><br/><label>LC Class. No.: </label>SJMC P96.A86M38