Yopp, Jan J. <br/><br/>
Reaching audiences : a guide to media writing 

 - 4th ed. 
 - Boston:  Pearson Publication LTD,  2007. 
 - IX:385P.:  ill.;  23cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-205-48327-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Audiences<br/>Boston.
<br/><br/><label>LC Class. No.: </label>SJMC P96.S86M38