TY  - BOOK
AU  - Yopp, Jan J.
AU  - Jan Johnson Yopp and Katherine c. McAdams
TI  - Reaching audiences : a guide to media writing
SN  - 0-205-48327-5
AV  - SJMC P96.S86M38 
PY  - 2007///
CY  - Boston
PB  - Pearson Publication LTD
KW  - Mass media
KW  - Audiences
KW  - Boston
N1  - Includes bibliographical references and index
ER  -