Burns, Alvin C. <br/><br/>
Marketing Research. 

 - 6th ed. 
 - New York  : PEARSON Education Inc,  2010. 
 - 695p.  : ill.  ; 25.5cm. 
<br/><br/>Include bibliographical references and index. 
<br/><br/><label>ISBN: </label>978-0-13-713599-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Methodology<br/>New York.
<br/><br/><label>LC Class. No.: </label>SJMC HF5415.2.B779