TY - BOOK AU - Burns,Alvin C. AU - Ronald F. Bush TI - Marketing Research SN - 978-0-13-713599-8 AV - SJMC HF5415.2.B779 PY - 2010/// CY - New York PB - : PEARSON Education Inc KW - Marketing research KW - Methodology KW - New York N1 - Include bibliographical references and index ER -