TY  - BOOK
AU  - Wimmer, Roger D.
AU  - Joseph R. Dominick
TI  - Mass media research: an introduction
SN  - 0-534-56274-4
AV  - SJMC P91.3W47 
PY  - 2003///
CY  - Australia
PB  - Wadsworth/Thomson Learning
KW  - Mass media
KW  - Research
KW  - Methology
KW  - Australia
N1  - Include bibliographical references and index
ER  -