TY  - BOOK
AU  - Borchers, Timothy A.
TI  - Persuasion in the media age
SN  - 0-07-286291-2
AV  - SJMC P301.5.P47B67 
PY  - 2005///
CY  - U.S.A
PB  - Mc Graw Hill
KW  - Persuasion (Rhetoric)
KW  - Mass media
KW  - Media age
N1  - Include bibliographical references and index
ER  -