Fraser P. Seitel <br/><br/>
Rethinking reputation  : how PR trumps marketing and advertisig in the new media world 

 - New York  : Palgrave Macmillan,  2012. 
 - x,239p.  ; 24cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-0-230-33833-3 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HD59.S365