TY  - BOOK
AU  - Fraser P.Seitel
AU  - John Doorley
TI  - Rethinking reputation: : how PR trumps marketing and advertisig in the new media world
SN  - 978-0-230-33833-3
AV  - HD59.S365 
PY  - 2012///
CY  - New York
PB  - : Palgrave Macmillan
KW  - Public relations
KW  - Publicity
KW  - Internet in public relations
KW  - Reputation
KW  - Corporate image
KW  - Social Media
N1  - Includes bibliographical references and index
ER  -