TY  - BOOK
AU  - Settle,Robert B
TI  - Why they buy: : American consumers inside and out
SN  - 0-471-62127-7
AV  - HC110.C6S48 
PY  - 1986///
CY  - New York
PB  - John Wiley & Sons
KW  - Consumer--United States
KW  - Consumers preferences-- United States
ER  -