D'souza, Kauthar Abdallah <br/><br/>
Social media marketing communications and customer based brand equity in the Tanzanian mobile telecommunications industry 

 - Dar es Salaam:  University of Dar es Salaam,  2022 
 - xiii,53p.:  ill.;  30cm. 
<br/><br/>Includes bibliographical references<br/>Thesis: MA(Busness Administration) -University of Dar es Salaam 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>THS EAF HE7601.T34D768