TY  - BOOK
AU  - D'souza,Kauthar Abdallah
TI  - Social media marketing communications and customer based brand equity in the Tanzanian mobile telecommunications industry
AV  - THS EAF HE7601.T34D768 
PY  - 2022///
CY  - Dar es Salaam
PB  - University of Dar es Salaam
KW  - Telecommunication
KW  - Consumers
KW  - Social media
KW  - Tanzania
N1  - Includes bibliographical references
Thesis: MA(Busness Administration) -University of Dar es Salaam
ER  -