TY  - BOOK
AU  - Massawe,Ahimidiwe
TI  - The role of market segmentation in enhancing firms service delivery: : the case of mobile phone companies in Tanzania
AV  - THS EAF HF5415.127.T34M3	 
PY  - 2006///
CY  - Dar es Salaam
PB  - University of Dar es Salaam
KW  - Market segmentation
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references
Thesis: M.B.A (Marketing) University of Dar es Salaam
ER  -