TY  - BOOK
AU  - Burcher,Nick
TI  - Paid, owenerd earned: : maximizing marketing returns in a socially connected world
SN  - 978-0-7494-6562-9
AV  - HF5415.13.B778 
PY  - 2012///
CY  - London
PB  - Kogan Page
KW  - Marketing- management
KW  - Internation marketing
KW  - Online social network
KW  - Digital media
N1  - Includes bibliographical references and index
ER  -