Mwile, Bruce

The contribution of customer relationship management (CRM) on bank performance : the case of CRDB bank limited - Dar es Salaam : University of Dar es Salaam, 2006. - xi, 78p. : ill. ; 30cm.

Includes bibliography




Banks and banking
Tanzania
Customer services,
CRDB Bank Ltd, Research

THS EAF HG3431.A85T34M95