The effects of legislative bans on advertising and sales promotion on consumer behavior : the case of Tobacco products in Tanzania
Isamba Kasaka
- Dar es salaam ; University of Dar es Salaam , 2019.
- xiii, 91p. ; ill. ; 30 cm.
Includes bibliographical references Thesis: MBA (Marketing)-University of Dar es Salaam
Consumer behavior Advertising bans Legislative Tobacco products, Tanzania