TY  - BOOK
AU  - Machungu,Nicholas
TI  - An evaluation of impacts of rebranding on customers:  case study of mobile phone service providers in Tanzania
AV  - THS EAF HF5415.3.T34M32 
PY  - 2012///,
CY  - Dar es Salaam.
PB  -  : University of Dar es Salaam. 
KW  - Brand name products
KW  - Brand choice
KW  - Mobile phone service providers
KW  - Customer service
KW  - Tanzania
N1  - 
Includes bibliographical references
ER  -