TY  - BOOK
AU  - Anderson,James C.
TI  - Business market management:  : understanding, creating and delivering value
T2  - International edition
SN  - 0-13-123009-3
AV  - HF5415.12.A15 
PY  - 2005///
CY  - Upper Saddle River 
PB  -  : Pearson Prentice Hall
KW  - Industrial marketing
N1  - Includes bibliographical references and index
ER  -