Lovelock, Christopher <br/><br/>
Essential of services marketing  

 - Singapore   : Prentice Hall,  2009 
 - xxxii,556p.   : ill.   ; 25cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Marketing
<br/><br/><label>LC Class. No.: </label>SJMC HF5415.M29747