TY  - BOOK
AU  - Lovelock,Christopher
AU  - Jochen Wirtz
AU  - Particial Chew
TI  - Essential of services marketing 
AV  - SJMC HF5415.M29747 
PY  - 2009///
CY  - Singapore 
PB  - : Prentice Hall
KW  - Service industries - Marketing
ER  -