TY  - BOOK
AU  - Hollifield,C.Ann
AU  - Wicks,Jan Leblanc
AU  - Sylvie,George
AU  - Lowrey,Wilson
TI  - Media management: a casebook approach
SN  - 9781138901025
AV  - SJMC P96.M34M4 
PY  - 2016///
CY  - New York
PB  - Routledge
KW  - Media management
KW  - Marketing
KW  - New York
N1  - Include bibliographical references and index
ER  -