Mbanguka, Noel Francis  <br/><br/>
Effectiveness of internet utilization as a marketing communication medium in developing countries:   the case of Dar es Salaam city 

 - Dar es Salaam:  University of Dar es Salaam,  2010 
 - xii,81p.:  ill.;  30cm. 
<br/><br/>Includes bibliographical references<br/>Thesis: MBA (Marketing)-University of Dar es Salaam 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising<br/>Internet marketing<br/>Marketing communication<br/>Development countries<br/>Dar es Salaam City
<br/><br/><label>LC Class. No.: </label>THS EAF HF6146.158.M3252