TY  - BOOK
AU  - Mbanguka,Noel Francis
TI  - Effectiveness of internet utilization as a marketing communication medium in developing countries: : the case of Dar es Salaam city
AV  - THS EAF HF6146.158.M3252 
PY  - 2010///
CY  - Dar es Salaam
PB  - University of Dar es Salaam
KW  - Internet advertising
KW  - Internet marketing
KW  - Marketing communication
KW  - Development countries
KW  - Dar es Salaam City
N1  - Includes bibliographical references
Thesis: MBA (Marketing)-University of Dar es Salaam
ER  -