Rossiter, John R. <br/><br/>
Advertising and promotion  

 - New York  : Mc Graw-Hill,  1987 
 - xv,647p.  : ill.   ; 22cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion
<br/><br/><label>LC Class. No.: </label>SJMC HF5821.R65