Wright, Len Tiu <br/><br/>
The marketing research process 

 - 5th ed. 
 - England  : Prentice Hall,  2000 
 - xxv, 469p.  : ill.  ; 25cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-13-011753-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5412.2.W75