TY  - BOOK
AU  - Wright,Len Tiu
AU  - Margaret Crimp
TI  - The marketing research process
SN  - 0-13-011753-6
AV  - HF5412.2.W75 
PY  - 2000///
CY  - England
PB  - : Prentice Hall
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -