TY  - BOOK
AU  -  Michael,Alex
AU  - Salter,  Ben 
TI  - Mobile marketing : : achieving competitive advantage through wireless technolgy
SN  - 139780750667470
AV  - HF5415.M5 
PY  - 2006///
CY  - Oxford
PB  - Elsevier, 
KW  - Telemarketing,
KW  - Internet marketing
N1  - Includes index
ER  -