TY  - BOOK
AU  - Makaya,Nana
TI  - The influence of branding strategies on customer Loyalty in the Commercial Banks in Tanzania: the case of Selected Banks
AV  - THS EAF HF5415.1255T34M353 
PY  - 2022///,
CY  - Dar es Salaam
PB  - University of Dar es Salaam
KW  - Branding (Marketing)
KW  - Customer loyalty
KW  - Banks and banking
KW  - Tanzania
N1  - Include: Bibliographical reference
Thesis: MBA(Marketing)University of Dar es Salaam
ER  -