William G. Zikmund, Barry J. Babin <br/><br/>
Essentials of marketing research 

 - 3rd ed. 
 - Mason  South-Western  2007 
 - xxi,414p.;  ill.  26cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415.2 Z537	normal	Social science	available