TY  - BOOK
AU  - William G. Zikmund, Barry J. Babin
TI  - Essentials of marketing research
AV  - HF5415.2 Z537	normal	Social science	available 
PY  - 2007///
CY  - Mason
PB  - South-Western
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -