Terence A. Shimp, Donald Baack <br/><br/>
Integrated marketing communications in advertising and promotion 

 - 7th ed. 
 - Mason  Thomson Higher Education  2007 
 - xxiii,629p.;  ill.  29cm. 
<br/><br/>Includes index 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415.123.S54	normal	Social science	available