TY - BOOK AU - Hinterhuber,Andreas AU - Stephan Liozu TI - Innovation in pricing: : contemporary theories and best practices SN - 9780415521642 AV - HF5416.5.1586 PY - 2012/// CY - London PB - : Routledge, KW - Pricing KW - Marketing- Technological innovations N1 - Includes bibliography and index ER -