TY - BOOK AU - Basil,Martine TI - Assessment of the effectiveness of marketing strategies used by local management consulting organizations: : a case of selected organizations in Dar es Salaam AV - THS EAF HF5415.13.B37 PY - 2006/// CY - Dar es Salaam PB - : University of Dar es Salaam KW - Marketing management KW - Marketing strategies, Dar es Salaam N1 - Includes bibliography ER -