McQuail, Denis <br/><br/>
McQuail's Mass Communication theory 

 - 4th.ed. 
 - London :  Sage Publications,  2000 
 - ix, 536P.:  ill.;  24cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-7619-6547-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Communication - theory<br/>London
<br/><br/><label>LC Class. No.: </label>SJMC P90.M35