TY  - BOOK
AU  - McQuail, Denis
TI  - McQuail's Mass Communication theory
SN  - 0-7619-6547-5
AV  - SJMC P90.M35 
PY  - 2000///
CY  - London
PB  - Sage Publications
KW  - Mass Communication - theory
KW  - London
N1  - Includes bibliographical references and index
ER  -