Vivian, John <br/><br/>
The Media of Mass Communication 

 - 9th.ed. 
 - Boston :  Pearson Education,  2009 
 - xxiii,526P.:  ill.;  27.5cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-0-205-52110-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media<br/> The media of Mass Communication<br/>Boston
<br/><br/><label>LC Class. No.: </label>SJMC P90.V53