TY  - BOOK
AU  - Vivian, John
TI  - The Media of Mass Communication
SN  - 978-0-205-52110-4
AV  - SJMC P90.V53 
PY  - 2009///
CY  - Boston
PB  - Pearson Education
KW  - Mass Media
KW  -  The media of Mass Communication
KW  - Boston
N1  - Includes bibliographical references and index
ER  -