Severin, Warner J. <br/><br/>
Communication theories: origins, methods and uses in the mass media. 

 - 5th ed. 
 - New York:  Addison Wesley Longman, Inc,  2010. 
 - xv,411p.:  ill;  29cm. 
<br/><br/>Include bibliographical references and index 
<br/><br/><label>ISBN: </label>9780205727261 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Mass media<br/>Communication theories
<br/><br/><label>LC Class. No.: </label>SJMC P90.S484