TY  - BOOK
AU  - Severin,Warner J.
AU  - Tanksrd,James W.
TI  - Communication theories: origins, methods and uses in the mass media
SN  - 9780205727261
AV  - SJMC P90.S484 
PY  - 2010///
CY  - New York
PB  - Addison Wesley Longman, Inc
KW  - Mass media
KW  - Communication theories
N1  - Include bibliographical references and index
ER  -