Swai,Alvin <br/><br/>
The role of customer relationship marketing on the customer retention in the Tanzania banking sector:  the case of selected commercial banks in dar es salaam city 
Alvin swai 
 - Dar es salaam  University Of Dar es salaam  2022 
 - xi,52p.;  ill.;  30cm. 
<br/><br/> Includes Bibliographical Reference<br/>Thesis: ( MBA Marketing) - University Of Dar es salaam. 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>THS EAF HC79.C6S935