TY  - BOOK
AU  - Swai,Alvin
TI  - The role of customer relationship marketing on the customer retention in the Tanzania banking sector: the case of selected commercial banks in dar es salaam city
AV  - THS EAF HC79.C6S935 
PY  - 2022///
CY  - Dar es salaam
PB  - University Of Dar es salaam
KW  - Consumers
KW  - Banks and banking
KW  - Tanzania
N1  - Includes Bibliographical Reference
Thesis: ( MBA Marketing) - University Of Dar es salaam
ER  -