D'alessandro, David F <br/><br/>
Brand warfare :   10 rules for buiding the killer brand 
David F D'alessandro 
 - London ;  McGraw-Hill ,  2001. 
 - xviii, 185p. :  22 cm. 
<br/><br/><label>ISBN: </label>0071398503 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product management