Wilmshurst, John <br/><br/>
The fundamentals of advertising 

 - 2nd.ed. 
 - Boston :  Butterworth - Heinemann,  1999 
 - xv,379P.;  ill.;  24cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-86003-384-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Boston
<br/><br/><label>LC Class. No.: </label>0 7506 1562 1