TY  - BOOK
AU  - Wilmshurst, John
AU  - Adrian Mackay
TI  - The fundamentals of advertising
SN  - 0-86003-384-8
AV  - 0 7506 1562 1 
PY  - 1999///
CY  - Boston
PB  - Butterworth - Heinemann
KW  - Advertising
KW  - Boston
N1  - Includes bibliographical references and index
ER  -