Jefkins, Frank <br/><br/>
Advertising 

 - 4th.ed. 
 - London :  Prentice Hall,  2000 
 - xxi, 387P.:  ill.;  22.5cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>13-978-0-273-63435-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>London
<br/><br/><label>LC Class. No.: </label>SJMC HF5823.J43