TY  - BOOK
AU  - Clow Kenneth E
AU  -  Kenneth E. Clow  & Donald Baack
TI  - Intergrated advertising, Promotion, and marketing communications
SN  - 978-0-13-815737-1
AV  - SJMC HF5415.123.C58 
PY  - 2010///
CY  - Boston
PB  - Pearson
KW  - Advertising, promotion, and marketing communication
KW  - Boston
N1  - Includes bibliographical references and index
ER  -