TY  - BOOK
AU  - Wright, Ray
TI  - Advertising
SN  - 0-273-63289-2
AV  - SJMC HF5821. W745 
PY  - 2000///
CY  - London
PB  - Prentice Hall
KW  - Advertising
KW  - London
N1  - Includes bibliographical references and index
ER  -