TY  - BOOK
AU  - Brassington,Frances
AU  - Pettitt,Stephen
TI  - Essentials of marketing
SN  - 0273687859
AV  - SJMC HF5415.B6336 
PY  - 2005///
CY  - England
PB  - Pearson education ltd
KW  - Marketing
KW  - Promotion
KW  - E-marketing and new media
N1  - Include bibliographical references and index
ER  -