Fill, Chris <br/><br/>
Markrting Communications : engagement, strategies and practice 

 - 4th ed. 
 - London :  Prentice Hall,  2006 
 - xxxiii, 899P.:  ill.;  26cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-273-68772-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>communication in marketing<br/>Marketing channels<br/>Sales promotion<br/>London
<br/><br/><label>LC Class. No.: </label>SJMC 5415.123.F55