TY  - BOOK
AU  - Fill, Chris
TI  - Markrting Communications : engagement, strategies and practice
SN  - 0-273-68772-7
AV  - SJMC 5415.123.F55 
PY  - 2006///
CY  - London
PB  - Prentice Hall
KW  - communication in marketing
KW  - Marketing channels
KW  - Sales promotion
KW  - London
N1  - Includes bibliographical references and index
ER  -